We want to make a strong case for our idea
We are told to lay out the argument and defend its merit. And yes, that matters. But in the process, we leave out a very important component: you. How did you stumble onto this idea? What life events shaped the way you think today?
When we tell the finished conclusion, we blend in with everyone else.
When you tell that story, it earns buy-in for the idea itself and it becomes something you can tell again and again, across every medium you show up on. It also makes you more credible.
Marshall Ganz, creator of the Public Narrative framework, calls this your Story of Self. In this workshop, we’ll find yours.
Introducing the
Origin Story Workshop
A live, hands-on session where we uncover the raw material of your story and give it the structure to tell it well.
The raw ingredients
The turning points and life events that shaped how you think.
A structure to build on
A framework to craft your story and retell it across everything you publish.
Who this is for
Soloists and experts want to be known for their ideas.
The details
When & where: 18 June 2026 · 10:30 AM EST · Live online
Price: Free · The session is recorded, so everyone who registers gets the replay.