In this episode, Shyam and I discuss the famous (and the notorious) Trip-wire Funnel. If you are a Creator who has an online course, or who wants to launch one, then this episode will help you understand the pros and cons of the Trip-wire funnel approach.
Here are some of the things that we discussed –
- What exactly are tripwire offers? How do they work?
- Why are tripwire funnels so popular?
- The disadvantages of tripwire funnels.
- Should you be using Tripwire funnels?
- What is the alternative?