In this episode, we talk about landing pages. I talk about the issues with selfishly collecting leads and suggest a better approach of adding value to the visitor before you seek permission to talk to them.
We talk about –
1. The hook, which is your big idea to get people hooked onto your page.
2. The role of Authority in your landing page
3. Deductive reasoning – To install beliefs in your target market.
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I have undertaken a new project. I am calling it Email storytelling.
The idea is simple-
I am executing a project, which is intended to help Online Course Creators with Marketing. Through this project, anyone who is creating an Online course would be able to Market their course in a Strategical way, and thus leading to better results.
The project will be executed through Email Marketing… and more importantly, storytelling will be a key element in the whole process.
I plan to document the whole journey, and share with everyone my success and my failure.
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Intro music credits: Dan O songs.
The purpose of the boat is to reach the shore. The boat is not the end destination. The boat is simply a means to an end. We can’t afford to get too attached to the boat.
Apparently, Digital Marketers are mistaking the boat for a shore. And they need to wake up.
In this episode, I talk about what lies at the heart of Marketing. And Marketers need to step away from “Digital” and move towards the heart…
Intro music credits: Dan O songs.