You don’t need a lot of clients

Experts who sell premium services (or even products) don’t need a lot of clients.

• They need fewer clients.
• They need to build higher trust with their prospects.

This completely changes how we play the content game.

We don’t need to play the ‘Justin Welsh’ game of publishing generic content, hacking the algorithm, using fancy hooks, and getting more people into the funnel.

The success of this funnel is determined by the sheer volume of people you reach.

But we don’t want volume. We cannot get away with mediocre trust.

It makes more sense to play a different game where you publish nuanced content on social media. This content may not necessarily reach a ton of people, but with whoever it does reach, it creates a deeper relationship.

This leads to more conversations through DMs and meaningful comments… the kind of resonance we seek.

It’s crucial to align our content game with the business.