We are obsessed with numbers.

We love saying things like –

  1. We increased the website conversion by 15%
  2. We reduced the overhead costs by 3%
  3. Our conversion ratio is 1:3

Are these numbers meaningless? Of course, not.

But they are bad at painting a picture for the reader. An increase in 15% conversion might be a huuuuuge deal.

But “15% sounds” bleh.

A better way?

Make it concrete. Paint a story.

Instead of saying – We increased the website conversion by 15%

Say – The website conversions increased so much that the client had to hire an employee to service all the new customers!

Now, that’s a more concrete story.