On social media, broadly, there are 3 actions a person can take on your content.

  1. Likes
  2. Comments
  3. DMs

Likes and comments are great, but from a relationship-building standpoint, Direct Messages are the clear winner.

Content merely opens doors.

  • Your content conveys your ideas.
  • These ideas resonate with the right people.
  • They express their agreement through a ‘Like’
  • If they like your idea a lot, they comment.

But a deeper relationship is created through DMs.

There’s something about private conversations – where you don’t need to worry about the world watching you. You can be yourself and engage in an intimate exchange of value. These DMs could later translate into calls, email exchanges, and so on.

Create good content. Optimize for DMs.