Merely creating content is not enough. It should be supported by conversations.
‘I don’t want to know how to generate leads.’
‘I want to know how to generate leads for MY business.’
Yes, there is a difference between the two. Context matters.
Because ‘MY situation is different’. Everyone feels that. “How do I apply your advice to my context?” is a question on their minds.
Unfortunately, content cannot be personalized and contextualized beyond a certain point. Content has limitations.
What do we do then?
We use Conversations to support our Content.
Conversations are two-way interactions in which the audience provides context, and you provide advice based on their situation. This can be facilitated through mediums like Emails and Comments.
But there are other mediums that facilitate more powerful conversations like –
– One-one calls
– Workshops
– Roundtables, etc.
To summarize-
Content alone may not do the job as it cannot be personalized and contextualized beyond a certain point. We need Conversations to support our Content initiatives. Conversations help us address our audience’s problems based on their context. You can facilitate powerful conversations through calls, workshops, roundtables, etc.
Content + Conversations build deep trust.