Image credits: Cheepshot
As Marketers, we are trying to create experiences for the people we seek to serve.
If I am a Marketer at a gym, my job is to make my customers talk about me to their friends. If I am Marketer at a school, my job is to make students talk about the school to their friends and parents… and so on.
Basically, this is turning a Customer into an Ambassador.
The question that a Marketer can ask herself is – How can I ridiculously delight the customer so that the customer has no choice but to talk about me?
Food for thought?