After working with multiple Soloists in 2025, I am convinced that content heavily optimized for the algorithm and reach won’t give results for your business. Worse - it might actually…

In her book, The Red Thread, the amazing Tamsen Webster asks this important question. A question that's worth spending an extra minute on.  If your ideal buyers already know about…

I don't remember being 10 months old, but it must have been frustrating. There were probably a ton of things baby Pranav wanted to say but just couldn't quite get…

A rather long Maths lecture in my school was making most students impatient. There were yawns, impatient shuffling, and an occasional glance at the clock on the wall. The first…

Let’s say you sell “Chocolate donuts” at a store.   Your alarm goes off every day at 5 a.m., and you get to work on a fresh batch. You spend a…

What do Superman and Deadpool have in common? Umm, probably nothing. (Except for the fact they both have superpowers, of course.) Superman is noble, righteous, and avoids unnecessary violence. He…

Imagine you go into a restaurant, and as you sit at the table, they first hand you a dessert. 5 minutes later, the waiter gets you the main course, and…