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What’s stopping your audience from achieving their goal? The answer to this question reveals your unique perspective as an expert. This perspective helps your content stand out. Philip Morgan believes that “Being a generalist” prevents Consultants from making more money and serving clients better. Jay Acunzo believes that most Marketing is obsessed with getting more reach. That prevents our Marketing from resonating with our audience. In his book, Billy Broas believes that most Content Marketing advice is overwhelming and prevents the audience from attracting buyers. Over to you—what’s stopping your audience from achieving their goal? |
