For most clients I worked with…

For most of the clients I worked with, ‘more attention’ almost never resulted in better business results.
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The problem was either with their offer or how they resonated with the audience.
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We run behind views, likes, and shares, hoping it would solve our business problems. Instead, we need better trust-building mechanisms that resonate deeply with our audience. Mediums like Podcasting, Blogging, and YouTube help. Email helps, too.
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Resonance > Reach.
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Resonance > Attention
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(Unless you are Buzzfeed, of course. Then, your whole business model is fuelled by attention).