Brands that use “I” instead of “We”

Using “I” instead of “We”

I have noticed that a few brands like Hotjar respond to the people on Twitter as a person… and not as a brand.

In other words, they would respond with an “I” and not as “We”.

Example – 

I think this is brilliant. Even a B to B business consists of a person to person interaction. Making it personalized like this just makes the brand more real.