Selfish Marketing is nuts!
Be generous. Tell stories. Earn trust. Create super-fans.
Hi, my name is Pranav. Yep, that’s me in the photo.
I spend my days writing, reading… and helping businesses find their brand story, and then communicate it effectively.
It has not been always smooth for me.
In fact, when I said, “Brands need to be generous“, they laughed at me. They told me that I am naive, and don’t quite understand Marketing.
But now, the evidence is pretty clear – Brands that are generous, win. Brands that are selfish may get quick short-term wins, but fail to make an impact in the long-run.
The age of selfish marketers is over. Generosity is a new way. Connection is the new currency.
“Marketing is the generous act of helping others become who they seek to become.“ – Seth Godin
Generous brands focus on making change happen. They obsess about their smallest viable audience, tell stories that move this audience, and thus help them achieve their dreams and aspirations.
With me, so far?
Feel free to take a look around.
You can click here to listen to the Humanized Marketing Podcast, where I talk about Marketing strategies and tactics that are driven by empathy, story, connection, and trust.